Less than a year after its official launch, Genuine People has made a name for itselfjand not just as any old fast-fashion chain pushing out the same runway dupes as H & M and Zara. The e-commerce site, which has commanded the attention of celebs, bloggers, and editors alike, is at the forefront of the indie pfast-fashion,q and shows no signs of slowing down. The quotes, of course, are intentional: As weove previously reported , Genuine People doesnot design or manufacture merchandise in-housejinstead co-founders Sharona Cohen and nave Avimor rely on independent designers they find at trade shows and various connections to source all product, which includes everything from ribbed sweaters, wide-leg pants, perfectly cut button-downs, fuzzy slides, and outerwear that you wish youod bought sooner.
With prices ringing in just north of other similarly positioned retailersjthink The Frankie Shop , Finery , and W Concept jGenuine Peopleos wares are primed for the Insta-crowd: Theyore at once minimalist and thumb-stopping; perfectly tailored and universally flattering; on-trend and timeless.
While last seasonos collection was filled with bombers, slip dresses, and velvet, Genuine Peopleos spring lineup has a lightness to it: pThis collection is full of feminine pastel hues and essential pieces ideal for this transitional season,q Cohen told us, noting the pleated dresses, asymmetrical necklines, and o70s vibes throughout. Think dusty pinks mixed with warm browns and and taupe-y greens.
Ahead, take a peek at the spring look book and get to bookmarking: These are the pieces youoll wish you bought before anyone else.
Striped Bell Sleeved Sweater, $99; at Genuine People
Flare jeans, $168; at Genuine People
Burgundy oversized Blouse, $129; at Genuine People
Cut-out Sweater, $139; at Genuine People
Black Tailored Flared Pants, $149; at Genuine People
Slip Top with Side Slit, $99; at Genuine People
High Waisted Wide Leg jeans, $199; at Genuine People
Cut-out Sleeveless Top, $99; at Genuine People
Striped Pants, $149; at Genuine People